The Lady Behind the Curtain

Musicians and sports personalities have become part and parcel of our entertainment, we applaud them and marvel at their shows. However, the real show runners are individuals like Desiree Perez. They are the unseen forces behind influential individuals in the show business. Desiree Perez also referred to as Dez Perez, is the curtained force guiding the careers of Jay-Z, Rihanna, J. Cole, Shakira, and Big Sean among other big names in the music industry.

Jay-Z and Mrs. Perez have worked together to establish an enviable brand. Following Jay-Z’s founding of the Roc Nation in 2008 and the subsequent appointment of Mrs. Perez as the Chief Operating Officer, the two have worked closely. She is among the few professionals that managed Jay-Z’s career into its flourishing state. Jay-z is a reported staunch admirer of Mrs. Perez business negotiation wit as well as her business decision-making capabilities and what Des Perez knows.

Under Mrs. Perez, Roc Nation has advanced into a premier destination of choice for top artists and sports personalities. Roc Nation realized its expansion goal through the establishment of Roc Nation Sports. The new product sought to extend talent management to sports men and women. Mrs. Perez is involved in contract negotiations and management of sports personalities under Roc Nation. She has also successfully negotiated various deals between Roc Nation and its business associates. She is credited for sealing a $150 million deal between Roc Nation and Live Nation. She has also negotiated for deals sponsoring artists under Roc Nation, such as the Samsung‘s sponsorship of Rihanna’s tour and more information click here.

Desiree Perez is married to Juan Perez. The two have carved out careers in the entertainment industry. Mr. Perez is the head of Roc Nation Sports. Mrs. Perez is fascinated by her role in Roc Nation. However, she would like to see more women in positions such as hers and Des Perez’s lacrosse camp.

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